My company is an “auto-enterprise” (self-enterprise), a status simple and advantageous for the young which enables me to offer very competitive prices.
Similar to my entire artistic career, its come quite naturally that I created this self-organization. At the moment when my clients wanted to pay me without breaking the law.
Being (at the time) complexed by my lack of qualifications, I only sought to satisfy the demand of those who wanted less expensive communications media that by-passed a traditional agency, but was better than if they were making it themselves.
The “word of mouth” has worked well, because not only do I think there was real demand, but also because my clients considered my work as good as that of the agencies which they had used for work. Sometimes for a price almost half the price and with a collaboration more direct, simple and effective.